ᴛʜᴇ “ᴅʀᴇᴀᴅᴇᴅ” ɪɴsᴛᴀɢʀᴀᴍ ᴀʟɢᴏʀɪᴛʜᴍ... ᴇᴠᴇʀʏᴏɴᴇ ᴀɴᴅ ᴛʜᴇɪʀ ᴍᴏᴍᴍᴀ sᴇᴇᴍs ᴛᴏ ʜᴀᴠᴇ ᴀ ᴛʜᴇᴏʀʏ ᴀʙᴏᴜᴛ ʜᴏᴡ ɪᴛ ᴡᴏʀᴋs.😅🙈😳
So how are you supposed to know what’s real and what’s just an #ɪɴsᴛᴀᴍʏᴛʜ?
#ɪɴsᴛᴀᴍʏᴛʜ 1: 𝐓𝐡𝐞 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐈𝐬 𝐇𝐢𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐏𝐨𝐬𝐭𝐬
There‘s been plenty of rumors around the new Instagram algorithm and how it works.. You’ve probably seen post after post “that the Instagram algorithm has limited my posts to only 7% of my followers.”
Really Susan? 🤦🏼♀️
Unless they all comment and double tap on your post: 93% of your followers will go *poof*?
🚫Sorry not sorry, this #InstaMyth is NOT true!
In fact, these posts became such a viral epidemic that it forced Instagram to release a statement on the issue.
💬“𝘞𝘦 [𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮] 𝘩𝘢𝘷𝘦 𝘯𝘰𝘵 𝘮𝘢𝘥𝘦 𝘢𝘯𝘺 𝘳𝘦𝘤𝘦𝘯𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘵𝘰 𝘧𝘦𝘦𝘥 𝘳𝘢𝘯𝘬𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘸𝘦 𝘯𝘦𝘷𝘦𝘳 𝘩𝘪𝘥𝘦 𝘱𝘰𝘴𝘵𝘴 𝘧𝘳𝘰𝘮 𝘱𝘦𝘰𝘱𝘭𝘦 𝘺𝘰𝘶’𝘳𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 – 𝘪𝘧 𝘺𝘰𝘶 𝘬𝘦𝘦𝘱 𝘴𝘤𝘳𝘰𝘭𝘭𝘪𝘯𝘨, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘴𝘦𝘦 𝘵𝘩𝘦𝘮 𝘢𝘭𝘭. 𝘈𝘨𝘢𝘪𝘯, 𝘺𝘰𝘶𝘳 𝘧𝘦𝘦𝘥 𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘵𝘰 𝘺𝘰𝘶 𝘢𝘯𝘥 𝘦𝘷𝘰𝘭𝘷𝘦𝘴 𝘰𝘷𝘦𝘳 𝘵𝘪𝘮𝘦 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮.”
What IS true is that with over 1 *billion* users, it’s becoming harder to get your content seen by more people. It’s a louder, more competitive space than ever before. This is why it’s ESSENTIAL to have a smart marketing strategy backed by learnable #InstaSkills.
#𝘈𝘣𝘶𝘯𝘥𝘢𝘯𝘵𝘉𝘢𝘣𝘦𝘛𝘪𝘱: 𝘐𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘱𝘰𝘴𝘵𝘪𝘯𝘨 𝘵𝘩𝘪𝘳𝘴𝘵𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘴 𝘵𝘰 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘪𝘯𝘨 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮, 𝘬𝘦𝘦𝘱 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘵𝘳𝘪𝘣𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦 𝘺𝘰𝘶 𝘣𝘳𝘪𝘯𝘨 𝘵𝘩𝘦𝘮.
And remember: just because a lot of people are doing it, doesn’t make it right (or effective!).
#ɪɴsᴛᴀᴍʏᴛʜ 2: 𝐃𝐨 𝐈𝐆 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝟑 𝐖𝐨𝐫𝐝𝐬 𝐓𝐨 𝐂𝐨𝐮𝐧𝐭 𝐓𝐨𝐰𝐚𝐫𝐝𝐬 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭?
According to the Instagram rumors, the algorithm only recognizes comments that are in words, (not emojis) and they need to be longer than 3 or 4 words to “count” towards improving your engagement.
Theres Zero evidence that words are weighted heavier than emojis in the Instagram algorithm.
Genuine comments on your posts are valuable, and you ABSOLUTELY should try to find ways to thoughtfully engage with your tribe.
Heres a couple tips to help you get more engagement /comments on your Instagram posts :
#1: 𝘈𝘴𝘬 𝘠𝘰𝘶𝘳 𝘍𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴 𝘢 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘛𝘩𝘪𝘴 𝘮𝘢𝘺 𝘴𝘦𝘦𝘮 𝘰𝘣𝘷𝘪𝘰𝘶𝘴, 𝘣𝘶𝘵 𝘢𝘯 𝘦𝘢𝘴𝘺 𝘸𝘢𝘺 𝘵𝘰 𝘨𝘦𝘵 𝘮𝘰𝘳𝘦 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 𝘪𝘴 𝘵𝘰 𝘫𝘶𝘴𝘵…𝘢𝘴𝘬! 𝘠𝘰𝘶𝘳 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘤𝘢𝘯 𝘣𝘦 𝘢𝘴 𝘴𝘪𝘮𝘱𝘭𝘦 𝘢𝘴 𝘢𝘴𝘬𝘪𝘯𝘨 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶𝘳 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴 𝘢𝘳𝘦 𝘧𝘳𝘰𝘮, 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘸𝘦𝘢𝘵𝘩𝘦𝘳 𝘪𝘴 𝘭𝘪𝘬𝘦 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥, 𝘰𝘳 𝘵𝘩𝘦𝘪𝘳 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘴𝘵𝘳𝘦𝘴𝘴 𝘦𝘢𝘵𝘪𝘯𝘨 𝘧𝘰𝘰𝘥.
#2: 𝘎𝘰 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘦𝘳 𝘮𝘰𝘥𝘦 𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘺𝘰𝘶𝘳 𝘵𝘳𝘪𝘣𝘦 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘧𝘶𝘭𝘭𝘺, 𝘪𝘵’𝘴 𝘦𝘢𝘴𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘨𝘦𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶’𝘳𝘦 𝘴𝘢𝘺𝘪𝘯𝘨, 𝘱𝘳𝘰𝘷𝘰𝘬𝘪𝘯𝘨 𝘢𝘯 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘦 𝘣𝘢𝘤𝘬!
For example, I’ve started writing longer captions on my Instagram because I want to really connect with my followers. So instead of just trying to think of a witty Cardi B lyric to use as a caption, I take a few more minutes to get real and think about what I really want to say. (Okurrr?😉💅🏼)
Instead of dreading caption writing, use it as an opportunity to think about what you want to use your voice and platform for.
#ɪɴsᴛᴀᴍʏᴛʜ 3: 𝐖𝐢𝐥𝐥 𝐋𝐢𝐤𝐢𝐧𝐠 + 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐨𝐧 𝐒𝐨𝐦𝐞𝐨𝐧𝐞’𝐬 𝐏𝐨𝐬𝐭𝐬 𝐒𝐡𝐨𝐰 𝐌𝐞 𝐌𝐨𝐫𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞𝐦?
✅Yes — this one is true!
Remember my numero uno tip to rock ANY form of business online? Be SOCIAL on social media.
The IG algorithm uses your relationships and how you interact with accounts to determine what content to show you first.
Simply put, if you want to see more content from a specific account in your feed, make sure you’re regularly engaging with them!
#ɪɴsᴛᴀᴍʏᴛʜ 4: 𝐃𝐨 𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐋𝐨𝐨𝐤 𝐒𝐩𝐚𝐦𝐦𝐲?
🚫Stahp it. Where in the world did THIS one come from? Hashtags are a powerful way to connect with you niche specific tribe: those soul connections that lead to your Instagram Buy Cycle:
Potential Followers↠Followers↠Engaged Followers↠Tribe
3 𝘵𝘪𝘱𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘳𝘰𝘤𝘬 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴
1. 𝘚𝘵𝘢𝘺 𝘢𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘰𝘷𝘦𝘳𝘭𝘺 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴, 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘮𝘪𝘤𝘳𝘰 𝘢𝘯𝘥 𝘮𝘦𝘥𝘪𝘶𝘮 𝘴𝘪𝘻𝘦𝘥 𝘩𝘢𝘴𝘩𝘵𝘢𝘨 𝘧𝘦𝘦𝘥𝘴.
2. 𝘜𝘴𝘦 𝘈𝘓𝘓 30 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘵𝘴. 𝘔𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢𝘥𝘥𝘪𝘯𝘨 𝘵𝘩𝘰𝘴𝘦 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴, 𝘯𝘰𝘵 𝘵𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭 𝘤𝘢𝘱𝘵𝘪𝘰𝘯.
3. 𝘊𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴 𝘢𝘴 𝘈𝘓𝘓 𝘵𝘩𝘪𝘯𝘨𝘴 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘤𝘰𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺 𝘤𝘩𝘢𝘯𝘨𝘦 + 𝘦𝘷𝘰𝘭𝘷𝘦.
#ɪɴsᴛᴀᴍʏᴛʜ 5: 𝐃𝐨𝐞𝐬 𝐒𝐰𝐢𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐨 𝐚𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐜𝐫𝐞𝐰 𝐌𝐲 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲?
🚫That’s a STRONG nooooo!
Quoting the ‘Gram: “𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘨𝘪𝘷𝘦 𝘦𝘹𝘵𝘳𝘢 𝘧𝘦𝘦𝘥 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘵𝘰 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘴 𝘰𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘴, 𝘴𝘰 𝘴𝘸𝘪𝘵𝘤𝘩𝘪𝘯𝘨 𝘸𝘰𝘯’𝘵 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶𝘳 𝘳𝘦𝘢𝘤𝘩.”
This Instagram rumor is one of my biggest pet peeves because there are so many benefits to switching to an Instagram business profile!
Here are 2 major benefits of switching to an Instagram business profile:
#1: 𝘈𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴: 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮’𝘴 𝘪𝘯-𝘢𝘱𝘱 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴, 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴, 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘵𝘰 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘳𝘰𝘧𝘪𝘭𝘦𝘴. 𝘈𝘴 𝘺𝘰𝘶’𝘳𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘸𝘩𝘰 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘦𝘺 𝘳𝘦𝘴𝘱𝘰𝘯𝘥 𝘵𝘰, 𝘪𝘵’𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦 𝘷𝘦𝘳𝘺 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘨𝘳𝘰𝘸!
#2: 𝘚𝘤𝘩𝘦𝘥𝘶𝘭𝘪𝘯𝘨 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘗𝘰𝘴𝘵𝘴: 𝘠𝘰𝘶 𝘤𝘢𝘯 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦 𝘱𝘩𝘰𝘵𝘰𝘴 𝘢𝘯𝘥 𝘷𝘪𝘥𝘦𝘰𝘴 𝘵𝘰 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘣𝘦 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘵𝘰 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 — 𝘣𝘶𝘵 𝘰𝘯𝘭𝘺 𝘪𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢𝘯 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘳𝘰𝘧𝘪𝘭𝘦!
I totally get why everyone wants to “beat the Instagram algorithm”, but let’s be SMART marketers.
Instead of stressing about your algorithm performance or trying any little hack/super trendy secret that comes along, spend your time doing the things that actually grow your Instagram TRIBE: creating high-quality content
Instagram Story it up
AND building a real, engaged girl gang on Instagram.
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