ATTRACTION MARKETING COURSE
Let's talk growing your tribe. How you post and WHO you gear those posts to makes all the difference in the world. You must be intentional.
Narrow down your "target audience" and get inside their heads.
If you could work with one person, who would that person be? Describe their personality, demographics (age, where they live, gender, relationship/family status, education level), personal interests, values, and characteristics in detail.
Why would you like to work with this person?
How would your opportunity/products/message/brand serve this group?
Make a list of 5-10 problems or challenges that someone in your target market faces.
What are the 3 biggest challenges that you can help this group solve?
Attraction marketing is about offering a solution to common problems your network faces. Give value. Become a reliable expert in their eyes.
LAYERING YOUR SOCIAL MEDIA MESSAGE
Here is an example of my intentional attraction marketing posts.... I always layer info like puzzles pieces to a beautiful picture. These posts, in order show you I am IN LOVE with some fabulous makeup for the everyday woman (I peak interest because everyone wants to know WHAT it is), that I am building a successful business (where others are also seeing success) and that I'm family driven.
These are the kind of posts I put out before I begin messaging or following up with my warm market.
My network needs me to TELL them who I am otherwise the world is left to assumptions. Get intentional with your posts but don't leave it to timeline alone. BUILD THOSE RELATIONSHIPS with messages to people letting them know YOU think THEY are absolutely amazing. (Believe me, they're gonna stalk your timeline when you pop in their inbox).
Key Word: Intentional
When I began my network marketing career 3.5 years ago I basically had a little over 200 friends. What happened is in my second week of using the product I was in love with I created a post that was intentional.
Key word – intentional.
I did not post anything about the company or the product name. I posted a very, very brief story about what happened to me on the product. So, I had about 100 friends and out of that one post, 45 people asked me about it and what I was doing.
I said, “Omgosh. There’s something to this Facebook thing.”
I realized I really needed to start building my profile, gaining more friends and searching out more friends. I needed to start connecting with more of the MILLIONS of people worldwide that were on social media. I know some people get a little weird about that. But, you guys, if you’re in this to build a business, there is your social playground – right here on Facebook.
TIP #1: Use your photo. You need to have your profile picture be you. Just you. People want to know who they’re doing business with.
I use the same profile picture on my personal page as I do my business page. You want to use a professional photo of you. I get it. We love our children. We love our dogs. We love certain recipes, but you have to show you. You are a professional Network Marketer and you want to show them who they’re doing business with. From day one, I have always made my profile picture just me.
TIP #2: Show what you stand for. What do you stand for? For your cover photo, you want to use a photo that shows what you stand for, what you’re about. Whether it’s a beach picture a travel photo, personal branding whatever it is – it’s showing your lifestyle. Your cover photo should be a lifestyle or a positive statement.
TIP #3: Fill out your bio. Complete the introduction section of your profile and let people know who you are and what you’re about. It’s the portion to the left, underneath your profile. My intro includes what I stand for – Own your life! Be unstoppable! And my business page. If you have a website, make sure you put it right there. I have a Facebook fan/business page, so I have that in the employment section of my bio with a link to that page.
At the bottom, this is where I let people into my life. It’s five pictures I selected that shows family, friends, awards, things I love to do.
TIP #4: Think of your page as your billboard. Showing people who are you…your life. Some people are split on this, because they may be really personal. But you have to understand that you are in Network Marketing and you have to start opening up your world a little bit.
There are different ways you can post; public, just to friends, just to certain friends, however you want. I always post public, whether it’s about me, my family or my kids. It’s public, but you can switch from public to private.
When you post, to the right, you have the option of choosing whether it goes to everyone and is public, or you want to send it to a particular group of people.
TIP #5: Talk to your friends. When people start liking your stuff, especially when doing Facebook lives, put them on your radar. Start interacting on their posts and begin that relationship.
Or “If you know anybody looking for X, Y, and Z, I am looking for referrals.” Right? Because we don’t want to leave that out.
That’s what I did. I started reaching out and building relationships, expanding my network.
Everything you do, and you have to keep it positive. If you are having a bad day, don’t do a Facebook live, don’t do a post.
TIP #6: Find your time. Another question I get is when to post. I am in Central Time, I see really good results between 8 or 9 AM and then around 11:30 AM, between 3-4pm and then it picks up again around 8:00 PM. But that is something you will have to play around with and see what works for you. I try to do a Facebook Live 4-5 times a week, but sometimes I may not get to it and that’s ok. I try to post 4 to 5 times a day – an inspirational quote, a recipe, something funny my kids did, playing with my kids, a lifestyle post, a congratulation to a team mate, the products I'm obsessed with.
All these tips and information takes time to implement and does not happen overnight.
The bottom line to all of this is…Be who you want to attract to your company. That is who you must be.
You want to think “who is it I want to attract to my tribe?” and be that.